Video content can be a game-changer for businesses – and even small businesses and emerging brands can benefit from this effective storytelling medium!
Traditional marketing has mostly been text-based and, while this certainly has an enduring and important place in any marketing strategy, videos offer exceptional opportunities to connect, engage, cultivate, and convert leads for a vast array of business types across sectors in both the B2B and B2C spaces.
Consider:
· 90% of the information the human brain receives is visual.
· Visual information is processed by the brain 60,000 times faster than text-based information.
· More than 50% of consumers are more confident in their purchasing decisions (especially for online shopping) when they watch a product video first.
· Video boosts search engine optimisation efforts.
As a brand owner, can you really afford to ignore the potential of professional video production for business?
The Popularity of Brand Videos
There’s an old saying that “a picture tells a thousand words”. Well, a video speaks a million words!
People learn in different ways:
· Visual – via videos, diagrams, pictures
· Auditory – via listening to explanations
· Textual – through reading and writing
· Kinesthetic – by hands-on, “doing”
At least 65% of people are visual learners – and respond best to seeing information rather than reading or hearing it. It should therefore be no real surprise that the average internet audience member spends almost 90% more time on websites that feature video content – and this is a major part of being memorable as a brand.
Moreover, videos are memorable – and 95% of the messaging (details and concepts) in a video is recalled compared with just 10% of what is read (for most audiences).
Marketers and business owners should exploit these qualities for the benefit of their brand and to meet the needs of their targets.
Hire a Professional Video Production Agency
Video demands attention and it triggers visceral responses in the right audiences.
More consumers now expect videos from their preferred brands to:
· Introduce companies
· Showcase products/services
· Explain ideas
· Entertain
· Inspire
· Motivate
These include commercial videos, social media videos, informational content, case studies, testimonials and endorsements, behind-the-scenes, showcases, training videos, event highlights, and much more.
Quality matters and, when it comes to video production for business, you want to be certain to get it right from the outset.
Videos optimized to suit channels from your website to mobile and social networks, television, YouTube, in-house, at events, and anywhere else are the key to maximizing your reach and ensuring your message is received properly.
Hiring an experienced video marketing agency near you can be a very wise investment in the future of your brand and business. From commercial videos for advertising and marketing to corporate training and stakeholder videos, these professionals have the equipment, software, techniques, insights, creative flair, and technical skills to understand your brand and goals and craft the ideal storytelling content videos to get your message out there to your target audience. The potential rewards to be reaped are unlimited!
