Explore how cardboard display boxes contribute to impulse buying. Learn interesting facts about cardboard. People are attracted to beautiful items. The artistic blend of shades with stunning patterns breaks their resistance to spending any further. But brands are clever in playing with the buyer’s mind. With cardboard display boxes, they place their products on the front seat. This makes the clients turn their heads at least once towards the items. Whether you are a food brand that sells free cakes to customers as a form of advertisement or any cosmetic company that showcases their items with a glittery backdrop, display boxes help increase customer interest. This blog will share how cardboard display packaging contributes to impulse buying.
What Are Cardboard Display Boxes?
Display boxes are used to present different products to the buyers. Such packaging is created to display and introduce new items. Brands go for display boxes made from various materials such as Kraft paper, corrugated, or cardboard. While kraft and corrugated materials are great, cardboard is the most popular choice for companies. Different companies go for various types of thses boxes, depending on their needs.
Cardboard uses single or double walls in the packaging to make the display boxes more strong. This section will discuss how cardboard display boxes give rise to impulse buying in customers.
1. Catchy Design
One way cardboard display boxes contribute to impulse buying is with catchy designs. Brands can pull customers in with intricate patterns and splashing some colors on the packaging. Buyers lean more towards products placed in colorful racks rather than plain ones.
Colors trick human minds to grab the item right away. Funky and bold shades like red, yellow, or orange have a stronger effect on them than simple tones like cream, olive, or beige. Companies know well about what type of audience can come around the store.
They make these boxes as per the target audience’s needs. Striking shades are used to capture teens’ attention, making them excited to post their moments on Instagram. On the other hand, softer hues are thrown to lure older consumers.
Moreover, a stunning brand logo with clean typography is also another turn-on aspect for impulse buying. Brands that don’t cross limits with gibberish font styles tend to win hearts more. They leave open spaces on the cardboard display boxes. This way, customers have enough room to scan the product info easily. With every detail neatly organized on the packaging, buyers feel more inclined to purchase.
2. Interaction
Businesses don’t just put their identity and repo on the cardboard display boxes. They also place moments of interaction. Customers crave experiences and expect the companies to surprise them in ways unimaginable. They create special unboxing moments to make their customers feel more connected and also urge them to come back again for more.
These boxes allow brands to add interactive elements such as QR codes.These codes allow customers to form a strong relationship with the brand. Upon scanning, they can access exclusive content such as tutorials about using the product like makeup products. Moreover, they can avail of discounts or limited offers like buy 1 get 2 free. Such offers give joyful experiences to the buyers.
Brands can interact via custom display boxes to launch any new product. They can post about it on social media or do a collab with influencers to prompt themselves. Consumers sense personal bonding through creative marketing ways. Brands host different giveaways and competitions online, selling their products to winners by the end. Such tactics change the customers’s buying decisions, nudging them to return.
3. Creative Graphics
One more way that brands contribute to impulse buying is with creative graphics. Cardboard display packaging is crafted with appealing images. The mind-blowing images compel the customers to make last-minute changes in their shopping cart.
Companies use printing techniques like digital printing or offset printing to create sharp images. The digital printing method gives the images ore sharp and crisp quality, grabbing consumers’ eyes instantly. Moreover, brands use a variety of coatings for cardboard display boxes. Finishes such as matte, gloss, or spot UV are used to give the packaging a shine and to protect the surface from any wear and tear.
Interesting Facts about Cardboard Boxes
Apart from display boxes, cardboard is used for other types of packaging as well. This section will share some interesting facts about cardboard you don’t know about.
1. Rich History
Cardboard was first invented in 1817 by Sir Malcolm Thornhill, who introduced it as a way to make hats more durable. However, it wasn’t until the late 19th century that cardboard gained popularity for packaging purposes. With its strong yet lightweight nature, cardboard became a go-to material for protecting fragile items during shipping and storage.
2. Earth-Friendly Material
One of the best things about cardboard is its eco-friendly nature. It’s recyclable, reusable, and biodegradable, which makes it a top choice for companies looking to reduce their carbon footprint. Cardboard is one of the most recycled materials in the world. According to the researchers, over 80% of all cardboard is recycled. By choosing cardboard for packaging, brands can play a role in the global effort to protect the planet.
3. Versatile Nature
Cardboard is incredibly versatile and can be transformed into different forms depending on its intended use. From rigid boxes to flexible sheets, it can be adjusted in thickness and strength to meet a wide range of packaging needs. Single-wall cardboard is commonly used for lighter products, while double-wall cardboard provides extra durability for heavier or fragile items. This adaptability allows brands to design packaging solutions that are both functional and eye-catching.
4. Cardboard Exhibitions
Cardboard has become so significant in various industries that there’s even a museum dedicated to it. The Musée du Cartonnage et de l’imprimerie (Cardboard Museum) in France is dedicated to the history and craftsmanship of cardboard packaging. Visitors can explore exhibitions that showcase how cardboard has evolved and how it continues to impact industries worldwide. It’s a testament to how this humble material has made such a significant impact on the packaging world.
5. Global Industry Reach
Cardboard packaging is used around the globe. It is an essential part of retail packaging, e-commerce shipments, and promotional displays. Cardboard’s ability to be easily customized has made it a favorite among brands that want to enhance their marketing strategies. With its universal appeal and practical qualities, cardboard is the unsung hero behind countless successful products.
Sum Up
This blog has explored how cardboard display boxes contribute to impulse buying. From offering interactive experiences and catchy designs to using stunning graphics, brands can make cardboard display packaging visually striking. Are you looking for a stable packaging brand to make these boxes for you? Contact Packaging Mania to get customized packaging at a wallet-friendly rate. We have been serving our customers for the past 10 years, with high-quality custom packaging and even custom printed boxes. With our team of experts, we deliver promising results that will you reach the top of the industry.
