Recently, alkaline water has become a new water routine for everyone because of its potential health benefits. The taste of the water depends on its pH levels. Normal tap water may have a pH range of 7, which is neutral and tastes good. Water with a pH less than 7 is acidic, while water with a pH greater than 7 is considered alkaline. Thus, the pH range determines the alkalinity of the water. Numerous health benefits are prevalent among health-conscious individuals, athletes, and urban professionals. It is better to incorporate alkaline water into your daily life for general physical wellness; when it comes to curing some life-threatening diseases such as diabetes, cardiovascular problems, and cancer, more scientific research is needed. This article explores the global trend of alkaline water and its popularity.
Properties of Alkaline Ionized Water
The properties of alkaline ionized water or alkaline water, contribute to better health. Below are the properties of alkaline water.
- The first and most important attribute of alkaline water is its pH range. If you want to know whether the water is acidic or alkaline, test it on litmus paper. If red litmus paper turns blue, it indicates that water has alkalinity.
- Alkaline water is generated through an electrolysis and it contains ions. Alkaline water machines involve this process and separate water into different streams, such as acidic, sanitized, or alkaline water.
- Alkaline water is popular for its antioxidant properties. It has a negative charge and contains hydroxyl ions, and they neutralize free radicals and combat oxidative stress.
- The last significant property of alkaline water is minerals. It has magnesium and calcium carbonates, which are necessary for our health and support bone health.
What Makes Alkaline Water So Popular?
Health benefits and other factors are responsible for alkaline water’s popularity. The following are the aspects that make alkaline water well-known.
- Social Media and Celebrity Influence
The social media era has helped alkaline water machine manufacturers gain recognition in the health industry. People see the alkaline water advertisements on various social media platforms, encouraging people to try it. Moreover, through newspapers and digital platforms, individuals know that celebrities also prefer alkaline water for an active lifestyle. This celebrity endorsement draws people to alkaline water.
- Raising the Number of Health-Conscious Customers
Social media and celebrity approvals raise awareness about alkaline water, increasing the number of health-conscious customers. Furthermore, those who want preventive healthcare began to drink alkaline water to keep diseases at bay.
- Alkaline Water Is Easily Available In The Market
The above two factors increase the preference for drinking consumer water. So, bottled alkaline is now starting to sell in the health market. This manageable availability and accessibility make alkaline water popular.
- Different Brands, Different Marketing Tactics
Combining the above factors leads to the introduction of water ionizers. Many companies in the health industry manufacture alkaline water machines. Different brands employ various marketing strategies to attract potential consumers. By installing this device at home, people can easily drink alkaline water and eliminate the need to buy alkaline-ionized water bottles.
Country-wise Trend for Alkaline Ionized Water
In various countries, alkaline water has gained popularity, often associated with a growing awareness of wellness and alternative health practices. Below is a country-wise analysis of trends regarding alkaline water.
United States:
According to Zenith Global Figures, the US accounted for 96% and $602 million in alkaline water sales.
Japan:
Japan is the origin country of alkaline water and ionized water machines. Japanese consumers have long used alkaline water, creating a strong market. According to the sales report, Japan accounted for 96% of the alkaline water market.
India:
The Economics Times newspaper section called Economic Times Retail shows that Indians are also interested in drinking alkaline water, and there is increased demand in major cities like Mumbai, Delhi, and Bangalore.
Europe:
In Europe, the popularity of alkaline water is moderate, although there is a steady movement towards alkaline ionized water.
Conclusion
Alkaline water is gaining popularity for many reasons, including the influence of social media, effortless availability, and, most importantly, promising health benefits. Furthermore, alkaline ionized water is famous worldwide. Fujirryoki, a Japan-based company, manufactures advanced alkaline water machines in India and provides installation at your homes. You can request installation from their website and know the price from the same place.
